Why Starbucks Has Wi-Fi
You might find this hard to believe but there was a time when Starbucks didn't have Wi-Fi.
Mark Goode co-founded MobileStar Networks, one of the firms that created public access Wi-Fi. In this podcast, Mark explains why his team founded the firm and the journey they took to build out a national network, one that ultimately included Starbucks' coffee stores. The story, like most entrepreneurial tales, is filled with twists and turns.
But here's an interesting tidbit to whet your appetite: would it surprise you to learn that Starbuck's founder, Howard Schulz, wasn't really sure anyone would use Wi-Fi?
Here's the story:
If you prefer, you can listen to this on SoundCloud.