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Why Starbucks Has Wi-Fi

WiFi coffee shop MobileStar

You might find this hard to believe but there was a time when Starbucks didn't have Wi-Fi.

Mark Goode co-founded MobileStar Networks, one of the firms that created public access Wi-Fi. In this podcast, Mark explains why his team founded the firm and the journey they took to build out a national network, one that ultimately included Starbucks' coffee stores. The story, like most entrepreneurial tales, is filled with twists and turns.

But here's an interesting tidbit to whet your appetite: would it surprise you to learn that Starbuck's founder, Howard Schulz, wasn't really sure anyone would use Wi-Fi?

Here's the story:



If you prefer, you can listen to this on SoundCloud.